The South-East Asia IP SME Helpdesk supports small and medium sized enterprises from the European Union (EU) and the other countries of the Single Market Programme (SMP)* to both protect and enforce their Intellectual Property (IP) rights in or relating to South-East Asian countries, through the provision of free information and services. These take the form of jargon-free, first-line, confidential advice on intellectual property and related issues, plus training, materials and online resources.
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sea-iphelpdesk [dot] eu (Send your enquiry to our Helpline service!)
* The Single Market Programme countries are currently all EU member states plus Albania, Bosnia and Herzegovina, Iceland, Kosovo*, Liechtenstein, Moldova, Montenegro, North Macedonia, Norway, Serbia, Türkiye and Ukraine.
Helpline
The South-East Asia IP SME Helpdesk is there to help you. Send us your enquiry and you will receive a response within 3 working days. You can also book a one-to-one meeting with our IP Business Advisor.
Watch our latest video!
Whether you are exploring new markets, developing products, or strengthening your brand, understanding IP and knowing how to apply it can create meaningful differences. The video offers a helpful starting point for companies that wish to protect their ideas and make informed decisions along the way. Watch this video to turn IP basics into a smart strategy!
Latest news
In March 2026, the Intellectual Property Office of Vietnam (IP Office) issued a decision refusing a trademark application after considering an opposition based primarily on copyright grounds.
Since the implementation of the Trademark Law 2019 on April 1, 2023, Myanmar has operated under a modern first-to-file trademark system that brings its registration framework closer to international practice.
Thailand is implementing a comprehensive national strategy, centered on the Intellectual Property Development Plan 2026–2027, to overhaul its IP framework and transform its cultural heritage into a key economic driver.
IP Tools
IP Helpdesk tools are free services designed to guide EU SMEs in IP related cost management and to assess IP management readiness and maturity.
Contacts
E-mail: expertsea-iphelpdesk [dot] eu (expert[at]sea-iphelpdesk[dot]eu)
Phone numbers:
Europe (Belgium): +32 2 663 30 46
South-East Asia (Vietnam): +84 28 38 25 81 16
Postal address:
South-East Asia IP SME Helpdesk
- European office: Place Communale d’Auderghem 8, Brussels, Belgium
- Deutsches Haus Ho Chi Minh City – 5th Floor, 33 Le Duan Blvd., Ben Nghe Ward, District 1, Ho Chi Minh City, Vietnam
