Brand

Ellipsis brand assets

Logos, the pinwheel mark, our app icon, and our primary brand colors. Use these when you write about Ellipsis, build an integration, or put us in a deck.

Download brand assets

Logos

The horizontal lockup is the main logo. Reach for the pinwheel mark only when the full lockup would render too small to read. Keep clear space around every logo and never recolor, stretch, or add effects to the mark.

Ellipsis horizontal lockup, bone on charcoal
Horizontal lockup (dark)
The main logo. Pinwheel mark plus wordmark, bone on charcoal. Reach for this first.
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Ellipsis horizontal lockup, ink on ivory
Horizontal lockup (light)
The same lockup in ink on ivory, for light backgrounds.
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Ellipsis pinwheel mark
Pinwheel mark
The standalone mark. Use where the wordmark would be too small.
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Ellipsis app icon
App icon
The bone mark on a charcoal, rounded tile, for app stores and avatars.
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Colors

Ellipsis runs two accent colors, one per mode. Ink (#175173) is the accent in light mode. Bone (#f0efe9) is the accent in dark mode, which is how most people see the product. Charcoal and Ivory are the two canvas colors underneath them.

Accent (light mode)
Ink
#175173
Accent (dark mode)
Bone
#f0efe9
Dark canvas
Charcoal
#1c1b1a
Light canvas
Ivory
#faf9f5

Usage

  • Use the horizontal lockup wherever it fits.
  • The lockup construction is fixed. The mark and wordmark ratios are specified in the brand system, so don't rebuild it by eye.
  • Keep clear space around the logo equal to the height of the pinwheel mark.
  • Don't recolor, rotate, stretch, or add shadows to the mark.
  • Place logos on backgrounds with enough contrast, ivory or charcoal are safest.

Need a format we don't list here? Email team@ellipsis.dev.