Anthony Dukes studies marketing intermediaries - the businesses that connect marketers to their customers - such as retailers, e-commerce platforms, and commercial content sites. Professor Dukes’ research appears regularly in leading academic journals such as Journal of Marketing Research, Management Science, and Marketing Science. He teaches graduate classes in pricing and in marketing analytics. He is Co-Director (with Danny Sokol) of the Initiative on Digital Competition, an associate editor at Management Science and was a senior editor at the journal Marketing Science (2022-2025).
INSIGHT + ANALYSIS
Quoted: Anthony Dukes in CBS News
Quoted: Dukes explains how dynamic pricing allows retailers to adjust prices in real time using data about supply, demand and consumer purchasing habits
Quoted: Anthony Dukes on CBS Mornings
DUKES, Robert E. Brooker Chair in Marketing, tells CBS Mornings that a Albertsons and Krogers merger could lower consumers prices, but also create a stark business outlook limiting purchasing power for mom-and-pop small businesses.
NEWS + EVENTS
USC Marshall in the Media: January 2025
USC Marshall School of Business faculty are featured in national and regional publications as thought leaders and experts in their fields.
USC Marshall in the Media: December 2024
USC Marshall School of Business faculty are featured in national and regional publications as thought leaders and experts in their fields.
Dean Garrett and Professor Adler Co-Lead New Sustainability Course
Supported by guest lecturers and industry experts, the course will explore the challenges and opportunities of the business of sustainability.
Top Honor for Marshall Marketing Scholar
Deborah MacInnis named an American Marketing Association Fellow.
Marshall Researcher Honored by Marketing Science Institute
Yanhao “Max” Wei named a 2021 MSI Young Scholar.
COURSES
