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Agentforce Consumer Goods (formerly Consumer Goods Cloud)
Consumer Goods Cloud
Deliver profitable growth on one deeply unified platform. Equip your sales, planning, omni-channel execution, and service teams with unified data and agentic AI to drive brand growth.
Leading brands leverage Salesforce Consumer Goods Cloud to deliver profitable growth.
What can you do with Consumer Goods Cloud?
Consumer Goods Cloud is one connected platform that brings account teams and AI agents together to orchestrate sales planning, trade spend, field execution, and customer service with industry-specific workflows and unified data. It powers profitable brands and high-performing teams on the #1 AI platform for consumer goods.
Grow accounts and sales productivity.
Empower key account teams by flagging retail account deviations automatically.
Capture a holistic forecast with predicted volumes and revenue streams across new and run-rate business.
Manage the run-rate business with sales agreements from inception through renewal.
Optimise account planning
Conduct volume, cost, baseline management and target planning from one unified customer business plan.
External data source integration enables planning at the region, customer or SKU level by letting teams review real-time performance vs. actuals.
Review store performance and quotas with platform analytics to prioritise store visits and in-flight embedded reports for live, off-line reporting.
Improve trade promotion effectiveness
Streamline the entire trade promotion process, saving you time and effort from generating account insights and recommending promotions to creating and sending them for approval.
Calculate, match, and measure accrued liabilities for active trade programmes. Ensure finance managers can track liabilities and automate manual tracking for key account managers.
See a visual overview of all the promotions and activities on one screen in a Gantt-like visualisation with filtering capabilities of category, time range, account and product.
Unlock perfect retail execution
Save time, boost sales, and improve compliance with an agentic guide for every rep. Simplify scheduling, summaries, and recommendations with real-time data.
Optimise field execution with real-time insights, configurable activity lists and task assignments to guide employees in the field.
Give mobile employees the power to access retail execution capabilities and operational insights on the Off-line Consumer Goods iOS and Android apps.
Grow customer satisfaction and revenue
Empower service reps by creating quotes and work orders automatically.
Gain a 360 view of the activities related to an asset from relevant alerts, key milestones, to a timeline of the services performed on the asset.
Automatically route any object that can be put into a Salesforce queue directly to reps to ensure critical assignments are taken care of quickly.
Extend the power of Consumer Goods Cloud with these related products.
Agentforce for Consumer Goods Cloud
Use trusted predictive, generative and agentic AI, as well as industry-specific analytics to deliver profitable growth.
MuleSoft for Consumer Goods
Pre-built solution to integrate critical systems with Consumer Goods Cloud
Data 360
Bring your internal and external data together, in real-time.
Omnistudio
Build guided, hyper personalised digital experiences with low code.
Consumer Goods Cloud Pricing
Find the right Consumer Goods Cloud products to meet your business needs.
Customer Planning and Forecasting
Out-of-the-box account planning and forecasting solution to develop a single source of truth.
Contact sales
- Customer Business Planning
- Data Visibility and Aggregation
- Real-time Reporting
Trade Promotion Management
Out-of-the-box solution to help you increase profitability with improved trade.
Contact sales
- Promotion Planning
- Claims and Funds Management
- Real-time Reporting
Retail Execution - Merchandiser - Enterprise
Out-of-the-box solution to optimise field rep execution.
100
€
EUR/User/Month
(Billed annually)
- Consumer Goods Data Model
- Visit Planning
- Visit Execution
Consumer Goods Cloud for Sales - Enterprise
Out-of-the-box sales capabilities to grow accounts and productivity.
275
€
EUR/User/Month
(Billed annually)
- Lead, Account, Contact & Opportunity Management
- Einstein Activity Capture
- Consumer Goods Cloud Data Model
Consumer Goods Cloud for Service - Enterprise
Out-of-the-box service capabilities to grow customer satisfaction and revenue.
275
€
EUR/User/Month
(Billed annually)
- Service Console
- Telesales
- Consumer Goods Cloud Data Model
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
AI, Data and CRM are how we achieve the promise of speaking directly to consumers with the thing that matters most to them.
Doug MartinChief Brand and Disruptive Growth Officer, General Mills
POI recognises Consumer Goods Cloud as an award winning solution 6 years in a row.
Get the most out of Consumer Goods Cloud with thousands of partner apps and experts.
Hit the ground running with Consumer Goods tips, tricks and best practices.
Ready to take the next step with world's #1 AI CRM for consumer goods?
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Try Consumer Goods Cloud free for 30 days. No credit card. No installations.
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Consumer Goods Cloud FAQs
Consumer Goods Cloud is our industry-built AI solution that allows consumer goods companies to bring B2B & B2C planning and execution together with the world's #1 AI CRM for consumer goods to enable companies to deliver profitable growth by transforming how brands collaborate with channel partners.
Companies seeking consumer goods technology to streamline sales planning and optimise execution use Consumer Goods Cloud. From key account managers to sales operations, field teams and service teams, everyone is better equipped to grow revenue and customer satisfaction.
Like the Salesforce mobile app, Consumer Goods Cloud runs on iOS and Android.
No you do not need any other products to run it. Consumer Goods Cloud includes the best of Sales Cloud and/or Service Cloud, but it’s packed with industry-specific extra consumer goods technology like an extended data model and specialised mobile app.
Consumer Goods Cloud is comprised of 5 unique solutions: Customer Planning and Forecasting, Trade Promotion Management, Retail Execution, Consumer Goods Cloud for Sales and Consumer Goods Cloud for Service. Select the right solution/solution combination based on your business needs.
You can access your free trial of this powerful consumer goods technology by clicking the link below to access a 30 day free trial of Consumer Goods Cloud for Sales, Consumer Goods Cloud Retail Execution or Consumer Goods Cloud for Service to see how you can grow your business.
You can find a detailed list of our pricing on our pricing page.
