Best Performance Platforms for Pixel Audience Management
Successful performance marketing depends on signal quality. If your pixel data is incomplete, inconsistent, or ...
Strategy
115 Articles
Interest-Based Targeting: How To Drive Engagement on the Open Web
The era of one-size-fits-all advertising is over, and consumers are the ones who ended it. ...
The AI ROI Crisis: Why Zero-Click Search Is Pushing Advertisers to the Open Web
Paid advertising was previously a clean exchange, where you paid for intent and gained a ...
The 7 Audience Targeting Platforms Every Performance Advertiser Should Know Of
Reaching the right person matters more than reaching more people. That’s always been true in ...
Broad Targeting: Scaling on the Open Web With AI
Performance advertisers spent years refining hyper-granular audience segments by layering interest categories, demographic filters, and ...
10 Best Practices for Effective Mail Domain Targeting
Mail domain targeting can be an effective, consistent part of modern performance marketing or advertising ...
The ROI Case for Agentic AI: What the Performance Numbers Actually Say
As AI usage and tools become more sophisticated, business leaders are asking tougher questions about ...
Audience Targeting in CTV: Solving Fragmentation Challenges for Performance Marketers
Connected TV, or CTV, is a big opportunity for performance marketers to find and engage ...
Effective A/B Testing Techniques to Optimize ROI in Insurance Campaigns
If you want to understand why many insurance campaigns stall, look at the landing page. ...
Five Optimization Levers You Should Be Pulling for Scaling on Performance
Nowadays, running performance campaigns requires more than pinpoint targeting and persuasive creative: You also need ...
Building High-Intent Ad Creatives for Home Services
The digital world we all live in is a busy one: consumers bounce quickly among ...
How to Scale High Ticket D2C Products with Predictive Audiences
For direct-to-consumer (D2C) brands selling high-consideration hardware priced at $250 and above, the path to ...